The multiversity of physical and cyberspace has merged into a confluence of online and offline cultures that can no longer be classified
With globalization, migration, and cutting edge technologies that tie people over vast geographical distances once unimaginable, ethnicity, culture and identity have blurred to the point where many have argued that “race is dead.” Just how true is this? The answer seems to be more historical than it is contemporary, stemming from theorists and academics laying the foundation of these answers to the present early in the 20th century.
Cultural relativism - As a paradigm shift in 20th century, Boaz and his followers ascertained that civilization is not something absolute, but relative, with the caveat that “ideas and conceptions are true only so far as our civilization goes." The idea eventually evolved into "cultural relativism."
MacLuhan’s Gutenberg Galaxy - In the 1960s, Marshall McLuhan painstakingly argued that communication technology (alphabetic writing, the printing press, and the electronic media) not only influences human cognition, but also profoundly changes human social organization. As he saw it, a “new technology extends one or more of our senses outside us into the social world, then new ratios among all of our senses will occur in that particular culture.”
Identity in cyberculture - A concept first coined by science fiction writer William Gibson in the 1980’s, cyberculture relies on establishing identity and credibility. Although in the absence of direct physical interaction, thus leading the process for such establishment to be more difficult, human relationships are two-way in cyberculture, with identity and credibility being both used to define community in cyberspace and to be created within and by online communities.
Cultural relativism - As a paradigm shift in 20th century, Boaz and his followers ascertained that civilization is not something absolute, but relative, with the caveat that “ideas and conceptions are true only so far as our civilization goes." The idea eventually evolved into "cultural relativism."
MacLuhan’s Gutenberg Galaxy - In the 1960s, Marshall McLuhan painstakingly argued that communication technology (alphabetic writing, the printing press, and the electronic media) not only influences human cognition, but also profoundly changes human social organization. As he saw it, a “new technology extends one or more of our senses outside us into the social world, then new ratios among all of our senses will occur in that particular culture.”
Identity in cyberculture - A concept first coined by science fiction writer William Gibson in the 1980’s, cyberculture relies on establishing identity and credibility. Although in the absence of direct physical interaction, thus leading the process for such establishment to be more difficult, human relationships are two-way in cyberculture, with identity and credibility being both used to define community in cyberspace and to be created within and by online communities.
Cultural Diversity as Software Package - With the rise of social media in the web 2.0 mashup and remix world, some have coined this era “diversity 2.0” where technology impacts the way people view themselves and interacts with those around them. This cultural engineering in fact takes on the cyber qualities of mashing up videos, text, and web coding and remixing them with anachronistic analogies and metaphors.
